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IBM study: Consumers willing to share personal info – for a price
New York -- A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.
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Lower demand for firearms and ammo at Big 5 Sporting Goods
Big 5 Sporting Goods announced that their fourth-quarter sales results were affected by a lower demand year-over-year for firearms and ammunition products as well as a highly promotional retail holiday environment.
The company reported net sales of $248 million, an increase of 1.8% from $243.6 million for the prior-year quarter. Same-store sales decreased 0.5% for the quarter versus the prior year period.