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How Connecting Beacons to POS Technology Will Light Up the Entire Path to Purchase
By Catherine Tabor, CEO, Sparkfly
Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.
Merging the Physical and Digital
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True Value earnings drop on rising sales
Chicago – True Value Company reported declining earnings in the fourth quarter and fiscal year 2013 even as sales moderately increased compared to the same periods a year earlier. The retailer posted quarterly earnings of $12.5 million, a decrease of 57% from $29.1 million for the same period a year ago.