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Baker & Taylor optimizes online catalogue for mobile use
CHARLOTTE, N.C. — Baker & Taylor, a distributor of digital and physical books and entertainment products, announced that it has enhanced its popular Axis 360 digital media platform by releasing a mobile version. The mobile version of Axis 360 is designed to leverage the functionality of native Web browsers built into multi-function devices, smartphones and tablets running on the iOS, Android and BlackBerry operating systems.
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Multichannel integration
Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
