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Fred’s launches aggressive marketing campaign
Fred's plans to implement a long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures." The company's pharmacy operations continue to grow, however.
Fred's reported $150 million in sales for the four weeks ended May 3, representing a decline of 1.6% as compared to year-ago sales. For the first quarter ended May 3, sales totaled $498.5 million, down 0.6%.
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Catalog sales contribute to Body Central Q1 net loss
Jacksonville, Fla. – Body Central swung to a net loss of $9.3 million in the first quarter of fiscal 2014 from net income of $2.7 million a year earlier. Net revenues decreased 26.6% to $59.7 million, compared to $81.4 million for the first quarter of 2013, and same-store sales fell 26.8%.