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Nickelodeon nabs corner of New York real estate in Toys'R'Us
NEW YORK — Nickelodeon has launched a store within a store in Toys"R"Us Times Square. The Nick Shop is 1,000 sq. ft. and offers exclusive New York-branded products, such as kids and adult apparel, accessories, plush toys and home goods featuring Nickelodeon characters.
Merchandise showcasing Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles is priced from $5.99 to $49.99. The shop also has an assortment of Nickelodeon-branded toys, books and DVDs.
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Amazon reduces sign-in friction to drive higher traffic
SEATTLE — Amazon has launched Login with Amazon, a new service that will enable the more than 200 million active Amazon customers to securely log in to apps, games and websites once without having to remember multiple passwords.
Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.