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SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

Los Angeles -- Guess? reported Thursday that adjusted net earnings for the quarter ended May 4 plummeted 56.1% to $11.7 million, from $26.6 million in the year-ago period.

According to CEO Paul Marciano, the results were better than the company had expected.

"Despite the continued global economic challenges … these earnings reflect the ongoing success within the company to globally streamline and improve productivity,” he said.

New York -- Delia’s reported Thursday that its loss more than doubled year-over-year, as the multichannel retailer lost $9.2 million in the quarter ended May 4, compared with a loss of $4.3 million last year.

Revenue slid 15% to $35 million, and same-store sales fell 7.1%. Amid the disappointing results, the company has appointed Tracy Gardner as CEO, effective June 5, moving over from his current position as COO.

Memphis -- Fred's Inc. said Thursday that profit for the quarter ended May 4 rose 9% to $11.4 million, from $10.5 million last year. Results topped Wall Street forecasts.

Revenue edged up to $501.5 million from $500.5 million, beating analysts’ estimated $499.5 million in revenue. Same-store sales dipped 1.3%.

Columbus, Ohio -- Express Inc. reported Thursday that its third-quarter net income fell 23% to $32.4 million, compared with $42.1 million in the same period last year. Results, impacted by heavier discounting and higher costs, still beat Wall Street’s estimates.  

Revenue climbed 3% to $508.5 million, solidly topping analysts’ estimate of $498 million and prompting the apparel retailer to lift its full-year earnings forecast. Same-store sales were flat in the quarter, after a 4% gain last year.

Issaquah, Wash. -- Costco Corp. reported Thursday that net income for the quarter ended May 12 increased a higher-than-expected 19% on increased sales and member fees. The wholesale club operator earned $459 million in the third quarter, up from $386 million in the year-ago period.

Revenue rose 8% to $24.08 billion, just missing Wall Street’s forecast of $24.09 billion. Revenue from membership fees climbed to $531 million from $475 million, and same-store sales rose 5% overall and 6% in the U.S.

By Crosby Renwick, [email protected]

The pundits say retail, as we’ve known it since the ancient Egyptians, is coming to an end. Ouch. That’s big. You have to admit the logic is not bad: When retail is literally everywhere, when we can buy virtually anything off our phones and have it delivered, why go to a store?

TORONTO — Loft will open four new store locations in Ontario, Canada, following the retailer's initial foray into the Great White North late last year at the Yorkdale Shopping Centre in Toronto.

The retailer also introduced e-commerce into its new Canadian market in March.

EAST RUTHERFORD, N.J. — Kid Brands announced late today that it has appointed James Christl as SVP and CFO. He replaces Guy Paglinco, who has resigned as CFO "to pursue other opportunities."

Paglinco has agreed to remain with the company full-time through July 5 to ensure a smooth transition, and has reportedly agreed to make himself available to the company for up to six months following his departure, if deemed necessary.