News

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

PepsiCo announced that James Schiro has resigned from the company's board of directors for health reasons, effective immediately.

Schiro is the former CEO of both Zurich Financial Services and PricewaterhouseCoopers. He was elected to PepsiCo's board of directors in 2003 and served as the company's presiding director from May 2010 to May 2013. Most recently, Schiro served on PepsiCo's nominating and corporate governance committee and its compensation committee.

Brisbane, Calif. – Bebe Stores Inc. plans to roll out the digital experience management platform from Qubit. Qubit's technology helps marketers gain a deeper understanding of customer data to optimize the customer experience based on insights and intelligence.

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

The Home Depot has donated $81,000 to a rural retreat for wounded veterans and their families. The money will go toward building a barn and run-in for horses, as well as some garden project at the Boulder Crest Retreat for Military and Veteran Wellness.

New York -- Unlimited ebook subscription service provider Oyster has launched Web and mobile Web readers. Now available to read on Web and mobile web browsers, the expansion marks Oyster's second new platform since June 2014, when it launched an Android platform.

Oyster continues its partnership with two of the five largest publishers in the world, and six of the top 10. Oyster is available for $9.95 per month and scrolls top to bottom like a blog.

A heightened emphasis on e-commerce, store closures and operational efficiencies are among the strategic initiatives underway at Aaron’s where the operator of 2,100 stores is looking to restore growth of furniture, electronics, appliances and accessories.

The company posted disappointing second quarter results which prompted CEO Ronald Allen to elaborate on several strategies the company had highlighted earlier this year.