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Ensuring a Perfect Fit
Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.
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Study: Global Big Data market to reach $48 billion by 2018
Albany, N.Y. – The global Big Data market, worth $6.3 billion in 2012, is expected to reach a value of $48.3 billion in 2018. According to a new study from Transparency Market Research, a year-on-year compound annual growth rate (CAGR) of 40.5% during the period 2012-2018 will produce that figure.
