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Amazon drives online urgency with daily deals
Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.
Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.
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U.K. convenience store One Stop extends Galleria merchandising rollout
Wolverhampton, U.K. –- U.K.-based convenience chain One Stop has been using Galleria’s Customer Centric Merchandising solution for planogram automation and optimization for a number of years, and is now implementing the Galleria Behavioral Cluster Planning tool. The new solution will provide a better understanding of consumers, assisting One Stop to understand how their categories are being shopped.
