News

Insights: Cyber "Five" Data Thus Far Indicates Strong Start for Holiday
By Scot Wingo, CEO, ChannelAdvisor Happy Cyber Monday! Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.
Tech Bytes: Three Tips to Make Every Day Cyber Monday
Cyber Monday, the day of the year that traditionally sees the highest volume of digital shopping transactions, falls this week. In honor of the occasion, I’d like to offer three tips on how to keep the spirit of Cyber Monday alive throughout the year. Obviously retailers cannot afford to offer Cyber Monday-level online bargain prices all year long, but there are several non-monetary steps they can take. Make It Personal

Study: Retailers boost holiday paid-search spending

San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before.
Shoe Carnival on right path in Q3

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.
Small Business Saturday shopping up 15%

New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).
Salesforce: Holiday social posts peaked on Black Friday

San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).
Experts: Online sales to top $500B by 2020

Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020.

According to business forecasting experts at FTI Consulting Inc., online sales will continue to grow at a double-digit rate for the next several years.
Santa reaches for the stars at Macy's

All systems are go and the holiday season is clear for takeoff at Macy's Herald Square in New York City.

That’s because this year’s Macy’s Christmas window display, “Santa’s Journey to the Stars,” traces the adventures of Alex, a young boy who receives a magical and mystical telescope that allows him to experience the wonder of Christmas on other planets before landing back on Earth at the iconic Macy's Thanksgiving Day Parade.
Analysis: Black Friday weekend winners include Victoria's Secret, Bath & Body Works, Old Navy

New York - Ike Boruchow, analyst, Sterne Agee, reviews Black Friday results in the specialty retail sector:
Mobile shopping rules Thanksgiving and BF

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.