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Arby’s appoints Fallon as creative agency
Atlanta - Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby's advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels.
Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby's was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.
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Beverly Center celebrates the Chinese New Year
The Year of the Horse arrives January 31, 2014, the first day of the Chinese New Year, which will run through February 18, 2015.
Beverly Center in Los Angeles plans to celebrate the Chinese New Year and promote the Year of the Horse from day one through the month of February.
The Chinese Zodiac follows cycles of 12 years, with each year named for an animal. This year is the Year of the Horse. It is said that people born in the Year of the Horse may be hardworking, independent, intelligent and fall in love easily.
