News

By Netta Kelvis, head of marketing, Custora

[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

Seattle – Amazon.com has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.

Hampstead, Md. – The board of directors of Jos. A. Bank Clothiers, Inc. has officially rejected an unsolicited buyout offer from The Men’s Wearhouse. The offer, which expires March 28, 2014, is worth $57.50 per share, or about $1.6 billion.

Jos. A. Bank called the offer “inadequate and opportunistic” in announcing its rejection.

Cincinnati – The Federal Trade Commission (FTC) has granted early termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (HSR) with respect to the pending merger transaction between The Kroger Co. and Harris-Teeter Supermarkets, Inc. The early termination of the HSR waiting period satisfies one of the conditions to the closing of the pending merger, which remains subject to other customary closing conditions.

St. Louis - Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven.

As always, the NRF Conference & Exposition went by in a blur, but looking back on three jam-packed days of industry insight and networking, a few trends kept coming up again and again. Seamless retail, full mobilization of customers and employees, and item-level RFID tagging stood out as topics of interest among exhibitors and attendees. Following are a few thoughts about each of these trends that will help shape the direction of retail in the year ahead.

Seamless Retailing – Moving Beyond Omni-channel

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

ShopKeep POS has launched a handheld point of sale device that will use Griffin Olli hardware with the ShopKeep POS app. Called ShopKeep Mobile, it is designed for the iPod touch and features an encrypted credit card swiper and high-speed laser barcode scanner to ring up sales right from the showroom floor.

ShopKeep Mobile also comes with all the functionality of the ShopKeep POS app, including: a full suite of reports, inventory management, employee timekeeping, customer database, email receipts, and support for ticket and receipt printers.