Marsh Supermarkets to launch first iBeacon platform for new Apple Watch

Indianapolis -- In what is described as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to the beacons. The platform will be rolled out throughout Marsh’s 75 stores.



“iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use every day," stated Amit Bhardwaj, senior director of customer loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally augmented, real-world shopping experience."





iBeacons enable smartphone and wearable apps to wake up at precise moments and help shoppers based on where they are. For example, a shopper might be reminded to check her shopping list app upon entering a store, or to view ingredients for a recipe she favorited last week. inMarket's SDK will enable opted-in shoppers with the Marsh app, shopping apps on the inMarket Beacon Platform and now Apple Watch apps to experience contextual mobile experiences in the store.