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Liverpool, Boca del Rio, Veracruz (Mexico)
The beach community locale served as the inspiration for Liverpool's new store in Boca del Rio, Veracruz (Liverpool is Mexico's largest department store chain). The design of the 301,389-sq.ft. store, which took top honors in Chain Store Age's 2014 Retail Store of the Year design competition, utilized the natural surroundings as a reference for the interior's organic shapes, color, textures and patterns, creating a space that balances nature and modernism.
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Fiscal fitness begins with a price-match diet
By Rodney Mason, CMO, Parago
When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.
A recent national shopper behavior study by Parago found that:
• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;
