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Grocers get in on omnichannel action
The ability to create an integrated and personalized user experience across all channels is the promise of a new omnichannel grocery solution from Grid Dynamics.
With the supermarket world evolving rapidly and shoppers demanding increased integration between physical and digital, Grid Dynamics released its Omnichannel Grocery Platform as an extension of the SAP hybris ecosystem of solutions. Citing statistics from BI Intelligence, Grid Dynamics said 3.3% of current U.S. grocery spending is online and that figure is projected to increase to 20% by 2018.

