News

Target campaign needs 'no translation'
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.
Ace makes March colorful
Oak Brook, Ill. – Ace Hardware is trying to make the bleary month of March as colorful as possible for consumers. Ace has launched 31 Days of Color, a month-long omnichannel consumer program featuring daily paint color selections alongside expert design advice and daily giveaways, as well as a nationwide paint makeover sweepstakes.

Every day in March, Ace is unveiling a "Color of the Day" selected from Ace's Clark+Kensington and Valspar paint lines. In addition, Ace’s design experts are providing daily color and design tips.

Report: Taiwan tells Alibaba to leave

Hangzhou, China – Alibaba Group holdings Inc. is reportedly saying it did nothing wrong after the government of Taiwan ordered the Chinese e-commerce giant to leave the country by August 2015. According to Bloomberg, the Taiwan Investment Committee gave the order because it says Alibaba tried to skirt Taiwanese restrictions on mainland China-based companies doing business there by registering its local affiliate as a Singapore-based firm.
Target appeals to Hispanic shoppers in new marketing campaign

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.
Justice still a struggle for Ascena Retail Group

Justice continues to be a drain on the Ascena Retail Group, as the company reported a drop in same store sales for the second quarter.

The operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines brands, said combined same store sales declined 2% during its second quarter of fiscal 2015 ended Jan. 25 due to sluggish sales at Justice.
Metrics in the Matrix: Maximizing digital ad spends for retailers

By Hyaat Chaudhary, CEO, Carbon Media Group

At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.
Stage Stores boosts Q4 profit, will close 10-20 stores

Houston – A dropping cost of sales helped Stage Stores Inc. boost net income 76% to $43.72 million in the fourth quarter of fiscal 2014, up from $18.26 million the same quarter a year earlier. Net sales climbed 6% to $524.89 million from $492.54 million, and same-store sales rose 6.4%.

Stage Stores plans to close 10-20 stores and open two new stores during fiscal 2015.
Publix, Aldi tops in customer experience rankings

Publix, Aldi and H-E-B now share something else besides operating in the grocery sector: They all do a stupendous job of serving their customers.

According to a study of 10,000 U.S consumers, the three supermarket chains earned the highest scores in the 2015 Temkin Experience Ratings. The list ranks 293 companies across 20 industries.

Joining those firms in the top 12 spots are retailers Chick-fil-A, PetSmart, Amazon.com, Trader Joe's, Papa John's, Walgreens, and Hannaford's.
Visa, Pizza Hut testing ‘connected’ car; order, pay from cars — without phones

New York -- Visa Inc., Pizza Hut and Accenture have teamed up to develop a connected car to test mobile and online purchases on the go. The connected car is expected to feature Visa Checkout (Visa’s online payment service), cellular connectivity, Bluetooth Low Energy (BLE), and Beacon technology deployed at Pizza Hut restaurants to alert staff when the customer has arrived and is ready to pick up the order. Accenture is managing the integration of the technologies.
Boots U.K. pilots MobileFirst sales assist app

Nottingham, U.K. – IBM Inc. is expanding the IBM MobileFirst for iOS portfolio of apps for retailers. Boots U.K. and American Eagle Outfitters are among the retailers who have signed on for MobileFirst apps.