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Retailers shifting digital ad strategies
Major changes in retailers’ use of digital coupons and free standing insert promotions were evident in 2013 and especially pronounced at Walmart, Target and Kroger, according to an extensive analysis conducted by the Marx division of Kantar Media.
Retailers’ overall advertising expenditures were relatively in 2013 when compared to the prior year; however, there were large spikes in digital coupon events and free standing insert (FSI) coupon promotion pages.
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Power centers’ role in the omnichannel model
As the retail industry begins to offer shoppers the omnichannel experience they demand, brick-and-mortar stores have never been more important.
This is especially true as it relates to power centers, broadly defined as open-air shopping centers that feature multiple national anchors such as discount department stores, off-price stores, warehouse clubs and other retailers that tend to offer a wide selection in a particular merchandise category at value prices.
