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Zippo debut gives new meaning to “specialty retail”
The Zippo brand is familiar to anyone who has ever smoked and apparently there is enough equity in the name to support two stores inside Las Vegas casinos.
The zippo brand is synonymous with those old fashioned lighters that required users to refill with liquid fuel and occasionally replace the flint. Not anymore, at least according to Zippo executives, who contend Zippo has made the transition to that of a lifestyle brand while its traditional lighters enjoy enduring popularity.
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Home Depot looks to win with water initiative
To help customers save water and grow its sales in the process Home Depot will execute a massive customer education initiative later this month.
Home Depot regularly holds in store clinics to arm customers with knowledge to tackle home improvement project and its newest initiative applies that thought process to a less familiar merchandise classification. On Saturday, April 26, every one of Home Depot’s 1,977 U.S. stores will host an hour and a half long “Water Conservation Workshop,” in which 10 home improvement projects will be covered.