Perfumania redesigns digital presence

Bellport, N.Y. – Perfumania Holdings is launching a new digital corporate platform. Conceived and built by Ready Set Rocket, the new Perfumania digital corporate presence includes a fully redesigned corporate website.



In addition, Ready Set Rocket set forth a digital strategy for the new Perfumania Holdings digital corporate identity focused on the following core elements:



● Brand identity: Starting with the relaunch of Perfumania.com and now PerfumaniaHoldings.com, the overall Perfumania Holdings brand identity was reinvented through building out visual systems for consistent communication and overseeing the design execution of brand sites, social, email and related properties.



● Customer acquisition: Building on business-to-consumer customer acquisition efforts, Ready Set Rocket expanded Perfumania’s efforts to generate business for its business-to-business offering by acquiring relevant prospects for the brand through funnel and content optimization, catering to industry trends and search volume.

● Perfumania Holdings’ brands: Ready Set Rocket managed the campaigns for Perfumania Holdings’ various brands and celebrity fragrance licensees as well as for Perfumania’s five primary operating subsidiaries: Perfumania, Perfumania.com, Quality Fragrance Group, Scents of Worth, and Five Star Fragrances.