News

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

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Atlanta – Aaron’s Inc. on Tuesday said it plans to close 44 underperforming stores in the third quarter of fiscal 2014 and continue other cost-reduction initiatives in response to disappointing core business performance. The electronics, furniture and appliances rentals retailer also revised its earnings guidance downward for the second quarter.

The company praised the performance of its recently purchased Progressive Finance unit.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

Austin, Texas -- Revionics, a global provider of end-to-end merchandise optimization solutions, announced that Fairway Group Holdings Corp., parent company of Fairway Market, will renew its Revionics price optimization license for three years and expand the agreement to include the use of the company’s promotion optimization.

Greenwood Village, Colorado -- Red Robin Gourmet Burger announced it has completed the acquisition of 32 Red Robin franchised restaurants in the United States and Canada, for approximately $40 million from Mach Robin, LLC and Mach Robin, LLC’s Canadian affiliate.

By Marie Jackson, CMO of Retail Solutions Inc.

Welcome to CSA First Look, a showcase for new stores and formats. This inaugural edition spotlights the first physical store of  hot Internet start-up Birchbox, the 800,000 members and growing beauty subscription company. Located in Manhattan's SoHo, the  duplex-styled, 4,500-sq.-ft. store combines the hottest new products with beauty services and weekly make-up classes. Similar to the Birchbox web site, the store puts a big emphasis on expert advice and reader reviews, offered via the touchcreens and iPads located throughout the space.  

New York – A majority of Americans say they have purchased clothing (69%), digital content (59%), and accessories such as handbags and shoes (54%) online, while half (49%) have purchased personal electronics such as digital music players or tablets in this fashion. However, according to a recent Harris Poll of 2,241 U.S. adults, nearly eight-in-10 respondents indicated an in-person preference for general food purchases such as groceries (78%).