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Groupon exec named CFO at Digital River


E-commerce solutions provider Digital River Inc. has named a Groupon executive as its next CFO.

Digital River has announced thatHoke Horne has joined the company as chief financial officer. In this role, Horne, who has more than 20 years of financial experience, will be responsible for the company’s accounting, finance, tax, corporate development and enterprise operations activities.

“We are pleased to welcome Hoke to our leadership team,” said David Dobson, Digital River’s chief executive officer. “His significant financial and operational expertise, as well as his deep background in enterprise software and recent experience at a leading ecommerce company, make him a natural fit for Digital River. His experience will be an asset in helping us drive our performance forward, further our transformation and grow our presence in the global ecommerce market.”

Horne’s professional background includes extensive knowledge of finance, IT, operations, cost management and pricing. He joins Digital River from Groupon, a global ecommerce marketplace that offers subscribers discounts on activities, travel, goods and services. At Groupon, he served as vice president of global commercial finance and chief financial officer of North America with responsibility for steering financial operations for the company’s global business, including its marketing, technology, legal, human resources and finance activities.

Prior to Groupon, he served as vice president of software finance and pricing strategy at Juniper Networks, and held leadership and management positions in industry-leading companies, including Microsoft Corp., McKinsey & Company and Andersen Consulting, now Accenture.

“Digital River has a long history of delivering world-class ecommerce, online payments and emarketing solutions to businesses around the world,” said Horne. “I am excited to join a company that is positioned at the center of a rapidly evolving industry and look forward to helping drive new levels of profitability and growth, while delivering increased levels of value for our clients.”

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