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  • Toys ‘R’ Us launches omnichannel promo

    Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

  • ProFlowers runs social campaign, pop-up shop

    San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

    Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

     

  • Dippin’ Dots launches interactive mobile site

    Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

  • Study: ESL market to grow at 18% CAGR

    Dallas – The global Electronic Shelf Labels (ESL) market is expected to grow at a compound annual growth rate (CAGR) of 18.03% during the period 2013-2018. According to a new report from Sandler Research, one of the key factors contributing to this market growth is the reduction in labor costs.

    The global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However, Sandler Research advises the increasing competition among vendors could pose a challenge to the growth of this market.

     

  • Motorola releases pocket-sized scanner

    Schaumburg, Ill. - Motorola Solutions Inc. has introduced the new Symbol CS4070 wireless handheld Bluetooth scanner that can pair with any Bluetooth-enabled tablet, smartphone or laptop to provide enterprise-class 1D and 2D bar-code scanning. The CS4070 works with all Android, iOS and Windows tablets, laptops and smartphones.

  • ARC Group names marketing head

    Lafayette, La. - ARC Group Inc., owner, operator and franchisor of the Dick's Wings & Grill concept, has named Chris Perrella has joined the company as its director of marketing.

  • Michael Kors Q1 sales, profit soar

    New York -- Michael Kors Holdings Ltd’s first-quarter net income surged 50% amid strong sales overseas. The luxury retailer earned a better-than-expected $187.7 million for the three months ended June 28, up from $125 million from a year ago.

    Net sales jumped 44% to $887 million. Total revenue — which includes licensing revenue — climbed 43% to $919.2 million. Global same-store sales for the quarter rose 24.2%.

  • Walgreens taps Kraft Foods veteran Timothy McLevish as EVP, CFO

    Walgreens has appointed Timothy McLevish as Walgreens EVP and CFO. He will report to president and CEO Greg Wasson, and lead all of Walgreens’ finance functions as the company prepares to move forward with the proposed second step of its strategic partnership with Alliance Boots.
     

  • Toys'R'Us rolls out #LetsPlay campaign

    Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

    The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

  • Amazon Fire TV selection continues growth

    Amazon’s Fire TV’s app selection has more than doubled, with hundreds of services and games added since launch, including the official Flappy Birds Family — currently a Fire TV exclusive game.

    New services include WATCH Disney Channel, WATCH Disney Jr., MLB.TV, Animal Planet L!ve and WWE Network, with more already on the way. By the end of the year, TV services such as WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all be available to Fire TV customers.

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