News

CROSSMARK to leverage Gigwalk technology
Leading sales and marketing services provider CROSSMARK has taken a digital turn with a new technology deal that involves one of the leaders in the crowd-sourced economy.
Survey reveals millennials’ fave stores
New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

Retailers gain new tool in fight against crime

Checkpoint Systems Inc. has created a new tool for retailers looking to decrease shrink and increase conversion rates.
Papa Murphy’s minds the store

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing. The pizza chain has signed an agreement with marketing execution firm InnerWorkings Inc. to strengthen the impact of its point-of-purchase printed marketing materials and branded merchandise at the its more than 1,400 locations across the U.S.
Shopify honors six new startups

Cloud-based commerce platform Shopify is recognizing six new startups with awards.

This year’s winners of the Shopify Build a Better Business contest ranged from a GPS-enabled suitcase, to a wearable that zaps users to reduce bad habits, to an innovative mattress.
QVC to open first West Coast distribution center

QVC is ramping up its distribution network on the West Coast with a new, state of the art facility in Ontario, Calif.

The multichannel retailer plans to open a West Coast distribution hub there in 2016. As QVC ramps up operations, the center is expected to employ more than 500 team members by 2018. QVC anticipates hiring approximately 1,000 team members in total by 2020 as the distribution center expands fulfillment to all product categories.
Lids looks to optimize in-store ops, enhance shopping experience

Chicago -- Specialty retailer Lids has selected ShopperTrak to measure in-store traffic and provide customer behavior insights for Lids and Locker Room by Lids stores.
Target thinks outside the pencil case for back-to-school

Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.

The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.
Tech Guest Viewpoint: Optimize CRM with Omnichannel Approach

Now more than ever, today’s consumers want to be treated as individuals rather than a market. No matter which channel is used to interact with brands, some level of personalization is expected. Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.
Barnes & Noble to spin off education unit in August

New York – Barnes & Noble Inc. will officially spin off its education unit on Aug. 2, 2015. Barnes & Noble shareholders will receive 0.632 shares of Barnes & Noble Education stock for each share of Barnes & Noble stock they hold as of July 27, 2015.

Barnes & Noble Education will function as a separate public company and trade under the symbol BNED on the New York Stock Exchange. Barnes & Noble will continue trading on the NYSE under the symbol BKS.