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Touching Gen Y Shoppers: Creating a Memorable Sensory Experience for a New Generation
By David Ashen, dash design
Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?
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Amazon and Bango launch carrier billing for apps in German
New York -- Amazon and the U.K.-based mobile payments company, Bango, have teamed up with Germany’s Telefónica Deutschland to deliver carrier billing services on Telefónica’s network in Germany. The service will allow people who buy paid apps and make in-app purchases through Amazon’s appstore to charge that directly to their phone bills.
The service will be deployed gradually through next year on certain Amazon mobile applications running on Telefónica devices in Germany.