News

Target goes digital — in Vogue
New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.
GameStop empowers employee scholars
As retailers feel pressured to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to hit the books.

Coming soon to Target: Gender-free signage

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.
Whole Foods taps into craft beer market

Whole Foods, which is known for luxurious produce departments and an exhaustive assortment of natural foods, is adding "brewery" to its list of offerings.

The grocery chain has been opening brewpubs at select stores throughout the U.S. The beers have been so popular with shoppers that the retailer plans to distribute one of its beers to all of its Texas stores starting in September.
Papa Murphy’s in online upgrade

Vancouver -- Online ordering is coming to Papa Murphy’s.

Take-and-bake pizza company Papa Murphy’s Holdings has selected a Deloitte Digital, digital consulting agency within Deloitte Consulting, to enhance its online ordering and precision marketing efforts.

Under the agreement, Deloitte Digital will redesign Papa Murphy's website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy's plans to launch the new platform in the first half of 2016.
Target introduces the genderless toy aisle

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?
Back-to-school shoppers not in a hurry

Chicago -- Shoppers are making retailers wait for the back-to-school rush.

The majority (65%) of shoppers will start back-to-school shopping in the next few weeks, according to JLL’s Back-to-School Survey, which also revealed that 88% of shoppers will shop at a brick-and-mortar store for either school supplies or clothing, placing minimal online orders for merchandise.
Ron Johnson’s Enjoy attracts investors

New York — Ron Johnson’s newest venture has secured a big round of additional funding.

Enjoy Technology, the online e-commerce start-up founded by the former J.C. Penney chief and Apple store executive, announced it has secured $50 million in a round of Series B funding led by Highland Capital.
Walmart gives children an appetite for success

As kids prepare to head back to school this fall, the Walmart foundation is furthering its commitment to increase access to food and nutrition education for children with a whopping donation.

The retailer is making a $10.5 million donation to four national nonprofits implementing school meals programs.
NRF: Retailers increase imports with eye toward holidays

Washington, D.C. — Import cargo volume at the nation’s major retail container ports is expected to increase 3.6% in August 2015 from the same month in 2014 as retailers begin to bring in merchandise for the holiday season. According to the monthly Global Port Tracker report released by the National Retail Federation (NRF) and Hackett Associates, imports for the year are expected to be up 4.2% from 2014.