Papa Murphy’s in online upgrade

Vancouver -- Online ordering is coming to Papa Murphy’s.



Take-and-bake pizza company Papa Murphy’s Holdings has selected a Deloitte Digital, digital consulting agency within Deloitte Consulting, to enhance its online ordering and precision marketing efforts.



Under the agreement, Deloitte Digital will redesign Papa Murphy's website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy's plans to launch the new platform in the first half of 2016.



"Teaming with Deloitte Digital underscores our commitment to adopting the latest digital technology tools and methodologies to provide a more user friendly and reliable customer experience and enable the growth potential of precision marketing," said Papa Murphy's president and CEO, Ken Calwell.



The new e-commerce platform will also better reflect Papa Murphy's brand personality and is designed with features to increase customer engagement. It will transform all elements of the user experience from enhanced visuals to the ability to quickly and easily find store locations online.



Customers will now be able to visit the site and customize and purchase a meal that will then be ready for pickup at their desired location and time.



This enhanced online customer experience is another initiative that Papa Murphy's is investing in to help drive growth. Most recently, Papa Murphy's rolled out a new point-of-sale (POS) system which was the first step to efficiently integrate online and mobile ordering, and a pathway to highly targeted precision marketing. The company-wide rollout of the POS system will be completed by mid-2016 and will provide seamless integration with the online ordering tool.