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2014: The Year of Hyperlocal Mobile Advertising
By Jeremy Geiger, Retailigence
The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total a record-breaking two billion in 2014. Now billions of people around the world have the devices needed to make hyperlocal ads possible.
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ICSC: Holiday sales to increase 4%; strongest gain in three years
New York -- The International Council of Shopping Centers forecasts a 4.0% increase in sales during the November-December holiday shopping period, the strongest gain in three years, amid positive economic signals. Total holiday shopping sales at shopping centers is estimated to be $488.6 billion in the same period.
