Blue Nile includes augmented reality in new mobile app

Seattle - Blue Nile Inc. has launched a new mobile shopping app available in Apple's App Store, which now includes augmented reality on the app's "Dream Box" feature, allowing consumers to virtually "try on" a Blue Nile engagement ring from an iPhone.



The Dream Box contains thousands of one-of-a-kind rings. A shake of a consumer’s phone will reveal a photo of a custom Blue Nile diamond engagement ring. Users can snap a photo of their hand, virtually "try on" the ring, and share it through Facebook, Twitter, text, or email.



"Shopping for an engagement ring online is already superior in terms of selection, quality and value, and now consumers can see what the ring looks like on their finger right from their phone," said Blue Nile president, CEO and chairman Harvey Kanter. "When paired with the world's largest selection of certified diamonds and the ability to comparison shop against brick & mortar stores in real time, the new app empowers today's connected consumer like never before."



In addition, other app features include custom engagement rings, high-resolution images, filtering of shopping results according to popularity, customer rating, and price, interactive search and shopping of more than 150,000 independently certified diamonds, and interactive product guides.