News

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

For a highly specialized retailer like specialty music chain Guitar Center, keeping track of store labor can pose extra challenges.

“Our customers want knowledgeable associates for specific instruments,” explained Alex Khamudis, manager of store labor for Westlake Village, California-based Guitar Center. “How do you figure out when to schedule experts, and how many, across four separate departments like guitar and drums?”

Shoppers are purchasing more on mobile than ever before — and they are also making larger purchases.

That’s according to a new report from Yesmail, the email service provider within Yes Lifecycle Marketing, which found that overall revenue coming from mobile devices is up 9.9% year-over-year, according to Yesmail.

Judging by its recent executive appointments, online beauty subscription retailer Birchbox is getting more and more serious about expanding in the physical space.

The company has named Benjamin Fay as VP of retail development and customer experience, with responsibility for translating the Birchbox brand experience into store design and overseeing execution of the retailer’ s off-line growth.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets.