News

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

Kenneth Cole Productions Inc. has appointed an apparel industry veteran as CEO.

Marc Schneider will assume responsibility for the company's retail, outlet, e-commerce, international, licensing and wholesale businesses. He takes over from founder Kenneth Cole, who has served as interim CEO since February 2011.

Rite Aid is hoping to unleash a torrent of new product innovation by tapping into the minds of the shoppers who walk store aisles wondering, "Wouldn't it be nice if they had ..."

The retailer has announced the launch of its first-ever Innovation Challenge, a nationwide search for original product ideas that will improve the health and well-being of Rite Aid customers.

Walmart CEO Doug McMillon talks about changes at Walmart.

Mountain View, Calif. -- Samsung Electronics Co. is making a major commitment to mobile payments with its agreement to acquire U.S. startup LoopPay, a mobile wallet solutions provider that turns existing magnetic stripe readers into contactless receivers. The acquisition will put Samsung up against mobile payment services, including Apple Pay and Pay Pal.  According to various reports, Samsung plans to integrate LoopPay's technology in one of its upcoming flagship phones.
 

Ann Arbor, Mich. - Customer satisfaction with retail is down for the first time in four years. According to a report by the American Customer Satisfaction Index (ACSI), all brick-and-mortar retail categories show weakening or flat customer satisfaction for the fourth quarter of 2014.  Internet retail satisfaction, however, is up from the same quarter in 2013.

Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.

By Jim Haller, NPI

The words “raising rates” are enough to elicit a face-in-palms reaction from any online retailer – especially when it comes to small parcel shipping. Yet, a different reaction may be in order as the United States Postal Service announces its intent to raise rates later this year.

San Jose, Calif. - Mobile commerce is growing at nearly three times the rate of overall e-commerce. According to a new study from PayPal and Ipsos, from 2013-2016, the multi-country average compound annual growth rate (CAGR) for mobile commerce is projected at 42%, compared to 13% for overall e-commerce (including mobile commerce).

Minneapolis – Target Corp. is reportedly localizing the assortments at its smaller-footprint Target Express stores to a high degree.  The Minneapolis-St. Paul Star Tribune reported that since opening its first Target Express in the Dinkytown neighborhood of Minnesota in summer 2014, the discounter has carefully considered local customer demographics when stocking shelves.