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DirectBuy sees opportunity for digital transformation
Merrillville, Indiana-based membership buying club DirectBuy is hoping mobile visual search capability will help spur growth beyond its 25 brick-and-mortar stores.
“It seems that more members, instead of going to club locations, are browsing and shopping completely online,” Ted Fay, senior director of digital marketing and e-commerce at DirectBuy, said in an interview with Chain Store Age. “We see this as an opportunity to grow our membership base and go places we don’t have a brick-and-mortar store.”
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Target vets create new consultancy
Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.
The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

