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Study: Not all retail apps are created equal
When it comes to shopping via mobile app, consumers favor one retailer above all others. Not too surprisingly, Amazon.com’s general dominance of digital retailing extends to the mobile app arena. According to new data from SurveyMonkey Intelligence, Amazon has more than 30 million monthly active users (MAU) of its mobile app in the U.S. This means about one in 10 Americans uses the Amazon app every month.

