News

In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.   McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.  

HSN, Inc. has appointed Rod Little as CFO, effective January 3, 2017.   Most recently, Little served as executive VP and CFO of Elizabeth Arden, where he led the company’s global finance and IT organizations and was instrumental in a turnaround that restored revenue growth and profitability, ultimately resulting in the company’s sale to Revlon.  Prior to that, Little was CFO for Procter & Gamble’s multi-billion dollar global salon professional division.   

Subway continues to expand its online capabilities.   The chain is hiring 150 people to fill technology, marketing and operations roles for its digital division, according to a report by CIO.com.   

The power of digital Black Friday shoppers is officially a force to be reckoned with.   Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.  

Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

Average spending per person over Thanksgiving weekend totaled $289.19, down from $299.60 last year, according to a survey conducted by National Retail Federation.  

Online spending hit a new record this past Black Friday, surpassing the $3 billion mark for the first time.   According to Adobe, Black Friday online spending surged 21.6%  year-over-year to $3.34 billion. Total online spending for both Thanksgiving and Black Friday hit $5.27 billion, reflecting a 17.7% increase over last year.