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Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology. Read on for three recent examples of small retailers launching large initiatives in technology innovation.

Poler Outdoor Stuff activates Instagram indoors

Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

There has been a bit of controversy lately regarding Urban Outfitters’ recent request that some of their salaried employees “volunteer” to fill normally hourly roles in fulfillment centers and retail outlets.

Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard — one that has largely redefined the U.S. apparel retailing landscape.

From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. And now another import has entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight initial locations.

June 2, 2015: David Brandon is named chairman and CEO, effective July 1, succeeding the retiring Antonio Urcelay.

November 2013: Former Walmart executive Hank Mullany is named president of Toys “R” Us, U.S.

October 2013: 17-year Toys “R” Us veteran Antonio Urcelay is named chairman and CEO after serving in an interim role for five months.

Taking the reins of Toys “R” Us in July 2015, new CEO and chairman David Brandon recognized one of the biggest challenges he faced would be inspiring others to execute his vision of what the company could be. The retailer had gone through a decade of leadership changes, and Brandon was well aware that frequent executive changes, strategic shifts and cost-cutting can cause stress and a lack of trust.

So many new stores, so little space. Here are my top faves of the year:

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

GameStop forecast an exceptionally wide range of same store sales possibilities during the fourth quarter following weaker than expected third quarter results.