-
Teen apparel retailer steps up its digital engagement ‘game’
Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games. Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge. -
Fashion retailer credits record online holiday sales to AI
The use of artificial intelligence has given Charlotte Russe an important competitive edge. With its online and mobile shopping communities growing larger and their expectations for flawless services increasing, the apparel retailer turned to IBM to prepare for the busy and critical 2016, five-day holiday shopping season kick-off. To get a jump start, Charlotte Russe launched IBM’s Watson Customer Engagement solutions in seven months. And the technology immediately gave the retailer a wake-up call.

