Men’s retailer improves online searches
Jos. A. Banks hopes to better connect with its shoppers during online searches by “speaking their language.”
In its quest to create a more inspiring online experience, especially one that could would make product searches more consistent and relevant, Jos. A. Banks is taking steps to improve its product descriptions. The retailer began this journey by adding the Edgecase Product Intelligence Platform, a solution that helped create more than 60,000 new product values, or attributes, to define online merchandise.