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The mattress wars are heating up
There's more disruption in the mattress category at retail. West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide. -
Dunkin' Donuts names marketing chief
Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts. The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.

