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Shake Shack tests mobile ordering
Fast-casual eatery throws its hat into the mobile app arena. Eager to take advantage of mobility, Shake Shack introduced a mobile app that includes an ordering platform. Designed on Apple’s iOS platform, the Shack App invites guests to place orders through their smart phone, and pick up meals at its “Midtown East Shack” in New York City. This single location test will be ongoing.

