Neiman Marcus springs into new season with celebrity assistance

Neiman Marcus Group is rolling out its women’s spring campaign with the participation of a supermodel and a celebrity stylist.

The luxury retailer is featuring supermodel/actress/entrepreneur Kate Upton and stylist Erin Walsh in a three-part video series focused on “dressing for success” through suiting, essentials for travel, and building a transformative wardrobe.

Specific trends featured in Neiman Marcus’s spring collection include a classic color combination of black and white with a minimalist approach focused on crisp, streamlined pieces and tonal layering, like white and ivory. Other spring trends include accessories like an oversized handbag in a bold color, more vibrant floral prints and saturated colors, and natural details like straw handbags or cork sandals.

"As our customers are jetting off to far-flung locales or taking steps toward self-improvement, we're with them every step of their journey to help stylishly guide their way," said Lana Todorovich, president and chief merchandising officer, Neiman Marcus. "We loved the concept of highlighting the ever-evolving fashion journey each of our customers go through. Our women's campaign comes to life across Neiman Marcus online and in store, inviting customers to break out of their comfort zones and discover something new, fresh, and transformative."

"Style is something that is unique to each and every person, and as a person grows and evolves, so does their style," said Kate Upton. "Spring is the perfect time to refresh your wardrobe to highlight your personality. I'm so excited to be a part of this Neiman Marcus campaign that celebrates the journey of developing a personal style that works for each individual."

Neiman Marcus will promote its spring campaign across online, email, social media, and brick-and-mortar channels.