Neiman Marcus in fragrance subscription partnership
Neiman Marcus is offering a curated selection of fragrances to members of a flexible subscription program.
The luxury retailer is collaborating with fragrance subscription service Scentbird to launch "Neiman's Select," a collection of 30 fragrances curated by Neiman Marcus including brands such as Montale, Mancera, Thameen London and Vilhelm Parfumerie.
With this new partnership, Scentbird subscribers will have access to this Neiman Marcus fragrance assortment as part of Scentbird's flexible subscription model. The scents will be available in an 8 ml travel size exclusively through Neiman's Select on Scentbird.com.
For customers who want to purchase more of a fragrance, Scentbird offers a seamless way to purchase a full-sized bottle directly from the collection on neimanmarcus.com.
"We are excited to expand our renowned fragrance experience in collaboration with Scentbird," said Tatiana Birkelund, VP, general business manager, beauty, jewelry & home at Neiman Marcus. “Neiman Marcus is a top destination for fragrance, and now a new audience of scent enthusiasts can discover a coveted selection from our highly curated assortment."
Scentbird will support Neiman's Select through a variety of customer engagements. The subscription provider is partnering with fragrance influencers and creators including through Scent Society, Scentbird's dedicated community of fragrance enthusiasts and tastemakers. These collaborations will feature content across platforms like Instagram, TikTok, and YouTube.
"We are thrilled to collaborate with Neiman Marcus to bring 'Neiman's Select' to life," said Bettina O'Neill, executive VP of business development & merchandising, Scentbird. "Through this partnership, we are offering our subscribers an exclusive opportunity to experience luxury scents that they might not have encountered before. Fragrance has the power to enhance personal style and expression, and this collaboration embodies our commitment to making high-end perfume more accessible, affordable and exciting."
This partnership supports Neiman Marcus Group's luxury growth strategy to offer expertly curated product assortment for customers. In April 2024, the retailer offered an immersive "retail-tainment" experience in partnership with Balmain called Balmain Beach Club.
[READ MORE: Neiman Marcus takes customers to the beach — with legendary French fashion house]
The 14-piece exclusive collection of ready-to-wear and handbags inspired by the French Riviera was available in 10 stores, online and through remote selling channels and was launched with a full-scale 2,500-sq.-ft. installation in the retailer's Dallas NorthPark store.
Balmain Beach Club followed the successful exclusive launches of the Barbie x Balmain and Summer Set collections during the previous two years.
With the closing of the Neiman Marcus Group acquisition deal by Saks parent HBC , the Saks Global umbrella now includes Saks Fifth Avenue, Saks Off Fifth, Neiman Marcus and Bergdorf Goodman. Neiman Marcus currently operates 36 stores, two Bergdorf Goodman stores and five Last Call off-price outlets.
Scentbird is a leading fragrance subscription service with more than 1 million subscribers, offering customers access to over 900 premium perfumes and colognes.
