Neiman Marcus outlines holiday theme, luxury gifts & experiences
Luxury retailer Neiman Marcus is gearing up for the holidays by unveiling its annual seasonal campaign including its Fantasy Gifts and Holiday Book.
The seasonal campaign, titled "A Neiman's Fantasy," aims to “transport customers into a storybook world inspired by enchanting fables, fairy tales and folklore.” The Holiday Book expands on this theme with imagery and an expansive, curated assortment of luxury items and experiences. The fifth installment of the retailer's continuing anthology series, The Achievers, spotlights “extraordinary individuals who bring fantasy to life, from crafting exquisite costumes to directing captivating films.”
"This year's holiday activation and campaign is an invitation to embrace the magic of Neiman Marcus,” said Nabil Aliffi, chief brand officer at Neiman Marcus. "Through our comprehensive 360-degree marketing strategy, we will take our customers on a remarkable journey that transcends traditional shopping, immersing them in a world of fantasy both in-store and online. We invite our customers to step into this extraordinary realm, where every interaction is an opportunity to experience the excitement of the season, no matter how they choose to engage with us."
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For 65 years, Neiman Marcus Fantasy Gifts have delivered exclusive experiences and one-of-a-kind luxury items to customers. The 2024 Fantasy Gifts are:
- Marylin Fitoussi VIP Style Experience: Personalized style experience around Paris, accompanied by Marylin Fitoussi, the costume designer from Emily in Paris.
- Messika Jewelry & Safari Experience: One-of-a-kind Messika necklace paired with a trip to Our Habitas Namibia, which includes a flying photographic safari with award-winning photographer and filmmaker Ami Vitale, and a visit to the Messika diamond polishing facility.
- Ginori 1735 Fine Porcelain Experience: Experience the art of crafting fine porcelain with Ginori 1735 in Florence.
- Manolo Blahnik VIP London Shopping Experience: Go behind the scenes of luxury shoemaking by visiting London as a VIP guest of iconic brand Manolo Blahnik.
- Miron Crosby Celestial Boots & Astrological Reading: Custom boot inspired by the night sky in West Texas, and a reading from the astrologer to the stars, Rosie Cutter.
- 18th Century Royal Family Calèche: A carriage dating back to the 18th Century, once owned by the Spanish royal family.
- Judith Leiber Couture Crystal Mahjong Set: A one-of-a-kind Judith Leiber Couture Mahjong set.
The Fantasy Gifts were unveiled at an exclusive launch event in Los Angeles sponsored by InCircle and produced by Figue & Co with a Roe Caviar cocktail hour, Ginori 1735 plateware, and Mario Luca Giusti glassware, as well as at intimate events in Dallas and Miami. The gifts are highlighted for all to enjoy in the Holiday Book, online and in-stores. Fantasy Gifts will continue to be celebrated with other activations in Neiman Marcus stores including personal appearances, fireside chats and interactive events.
Dallas-based Neiman Marcus serves its customers through 36 stores, digital channels and remote selling.
