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Unlikely pairing: Rue La La and coffee giant
Rue La La members are getting a new “perk” for their loyalty. The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks. -
Study: Mobile drove back-to-school e-commerce sales
Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales. This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.