Midwest c-store chain optimizes product mix

Kum & Go is aligning new product discovery with customer demand.

The convenience store retailer is rolling out the RangeMe online product discovery platform to obtain access to more than 175,000 suppliers. Using selective and specific search criteria, Kum & Go will be able to connect with suppliers that can provide products that consumers want, including healthy and sustainable food and beverage items. 

Fellow convenience store chains Yesway and Casey’s General Stores have also recently deployed the RangeMe solution to increase direct access to suppliers for improved product mix and assortment.

“Our customers are striving to feel and do better every day,” said Stephanie Poitry, Kum & Go senior category manager. “We are continually evaluating our assortment to ensure we are offering the products that are keeping up with our customer’s evolving wants and needs. Our partnership with RangeMe is an exciting step forward on our journey to make healthy food convenient for everyone.”
 
Founded in Hampton, Iowa, in 1959, Kum & Go has since grown to employ 5,000 associates in 400 stores across the 11 states of Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, and Wyoming.