Convenience chain streamlines product discovery

Dan Berthiaume
Senior Editor, Technology
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Yesway is virtually collaborating with suppliers through a new sourcing solution.

The convenience retailer is leveraging the RangeMe online product discovery platform in an effort to connect and collaborate with more than 175,000 suppliers while making its new product discovery simpler and more efficient. 

Yesway also intends to utilize RangeMe’s digital capabilities to support its pivot to virtual platforms to find new products and connect with brands during the COVID-19 pandemic. The company, which purchased 304-store Southwestern convenience chain Allsup Convenience Stores in October 2019, is digitalizing product discovery as it plans to grow its portfolio to over 600 stores in selected regions of the U.S. over the next several years.

Fellow convenience retailer Casey’s General Stores recently implemented RangeMe to support a strategic initiative that reimagines how stores are merchandised. This ultimately will provide increased direct access to suppliers and products to help Casey’s tailor its product mix and create localized assortments.

“As we gain momentum on our mission to bring our shoppers an even more amazing in-store experience, we know that one of the ways to do so is by finding new brands and suppliers that meet our customers’ desires,” said Derek Gaskins, chief marketing officer for Yesway. “Partnering with RangeMe on new product discovery was the logical next step in that process.”  

Headquartered in Des Moines, Iowa and Clovis, N.M., Yesway operates 407 stores located in Iowa, Texas, New Mexico, Oklahoma, Kansas, Missouri, Nebraska, South Dakota, and Wyoming.