Casey’s partners to reimagine merchandising

Marianne Wilson
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Casey’s General Stores is deploying new technology to keep its product mix relevant and on target with customer preferences. 

The convenience store chain is partnering with RangeMe, a sourcing platform that will allow Casey’s to streamline and scale their current product sourcing initiatives as well as tap into the pipeline of innovative products and leverage the industry insights that RangeMe provides.

"Our diverse guest mix means we are continually looking for new products and evaluating our product mix to ensure we are aligning what's on our shelves to reflect the preferences and needs of our guests," said Tom Brennan, chief merchandising officer, Casey's General Stores, which has more than 2,200 stores. "By signing on with RangeMe, we are excited at the potential to strengthen Casey's as a destination where consumers know they can find the best and most relevant products at a great value."

Operating in 16 states with more than 2,200 stores, partnering with RangeMe also helps Casey's move forward on a new strategic initiative that reimagines how their stores are merchandised, according to RangeMe. This ultimately will provide increased direct access to suppliers and products that will help them tailor their product mix and create localized assortments.