Harry’s manages subscriptions with new enterprise platform
An online direct-to-consumer men’s grooming brand is moving its subscription management program to a new suite of applications.
Harry’s, the flagship brand of DTC men’s grooming product manufacturer and retailer Harry’s Inc., is deploying Recharge as its enterprise subscription solution.
Founded in 2013, Harry's has grown from a razor brand to a line of grooming brands with many of its products offered via subscription.
"Subscription is and has always been a key part of our business model and how our community enjoys making Harry's a part of their routine. Identifying a partner that we could trust with that experience was essential," said Sandeep Chouksey, CTO, Harry's. "We're confident that we've found that with Recharge and are excited about the suite of features the platform offers that will benefit our customers."
Leveraging the Recharge application suite, including its core subscription management solution, Harry's intends to drive incremental revenue by converting and retaining subscribers, while reducing tech stack costs and creating new efficiencies.
With Harry's moving its subscription program to Recharge, all Harry's Inc. brands will now leverage Recharge's subscription platform.
"Harry's is an icon in the DTC world and has been for over a decade, so we're thrilled to partner with them on subscriptions as they continue to grow and redefine the space," said Oisin O'Connor, co-founder and CEO of Recharge. "Harry's is a brand that isn't only focused on the customers' needs today but also how they're going to serve them tomorrow – I can't wait for Recharge to be part of that journey."
Dollar Shave Club, the digitally-native DTC razor delivery subscription service known for its irreverent brand positioning and viral YouTube videos which is a main competitor of Harry’s, previously adopted a different subscription management platform, Ordergroove, in partnership with Shopify Plus.
[READ MORE: Dollar Shave Club upgrades enterprise infrastructure]
By partnering with Ordergroove, Dollar Shave Club shifted away from building and maintaining its own subscription management capabilities to developing personalized customer experiences through Ordergroove. The retailer manages one-off, non-subscription purchases utilizing the Shopify Plus enterprise e-commerce platform.
Harry's Inc. is made up of four brands - Harry's, Flamingo, Lume, Mando – as well as Harry's Labs, the company's incubation and M&A engine. Harrys Inc. employs more than 900 people across the U.S., U.K. and Germany.
