Mattress Firm expands executive team with marketing vet
The nation's largest mattress specialty retailer said that Mickey Mericle has joined the company as chief marketing and experience officer, overseeing the planning, development and execution of the company’s marketing, advertising and customer experience initiatives. Mericle leads the development and execution of the Mattress Firm brand strategy.
Mericle joins Mattress Firm from Leslie's, the nation's largest brand in the pool and spa care industry, where she was the chief marketing officer. She led the company's digital transformation, launched a new customer loyalty program with double-digit year-over-year membership increases and grew media ROI by triple digits, according to Mattress Firm.
Prior to Leslie's, Mericle held marketing roles at Shutterfly, Adobe, Walmart and Target.
"Mickey has an impressive track record of leading digital transformations, revitalizing brands, developing high-performing teams and delivering results," said John Eck, Mattress Firm president and CEO. "We are delighted to welcome Mickey to Mattress Firm. Her broad experience and strong functional expertise will help us further elevate our marketing function. She will also be a valued addition to our executive leadership team."
In January, Mattress Firm filed for an IPO that will return the company to the public markets six years after it was acquired by conglomerate Steinhoff International and went private. The company, which operates roughly 2,350 stores nationwide, plans to list on the New York Stock Exchange under the symbol MRFM.
"Mattress Firm's purpose of helping people sleep well so they live well truly resonates with me, because I believe that sleep is the often-ignored third piece of a healthy life along with diet and exercise," said Mericle. "I'm thrilled to join this accomplished team to lead go-to-market strategies that reinforce the importance of a good night's sleep, meet customer needs and make their lives better, and also drive growth and long-term value for the company."