MARKETING/SOCIAL MEDIA

Two regional grocery retailers are running an omnichannel summer program that includes enhanced loyalty points and gamification.

Walgreens is providing participants in its retail media network with faster, more transparent access to first-party data and analytics.

Amazon is providing advertisers with advanced artificial intelligence-based video creation and editing functionality.

Members of the MyMcDonald’s Rewards program can exchange points for a Snapchat+ subscription.

Lowe’s Companies Inc. is helping creators share DIY content, including one of the most famous influencers of them all.

A major sporting goods retailer is sponsoring and participating in a New York City event held by a digital sports platform.

Walmart Inc. is effectively managing millions of mentions per year across disparate social media networks.

Consumers are increasingly using podcasts as sources of entertainment and information, and retailers can capitalize on this trend.

eBay Inc. is launching “eBay Live on Tour,” a live event series bringing livestream shopping and collector experiences to cities across the country.

Dollar General continues expanding its private brand assortments with help from some famous names and brands.