L’Occitane celebrates Ramadan with metaverse shopA French global beauty brand is launching its third seasonal metaverse storefront. Etsy names Drew Barrymore to honorary c-suite positionTalk show host, actress, and co-founder of the Barrymore Brands health and beauty product line Drew Barrymore has been named to the honorary position of chief gifting officer of Etsy Inc. How retailers should respond when media turns social A strong social media presence is no longer optional for omnichannel retailers. Coach CGI campaign features Lil Nas X with human, virtual influencers The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual. Shop ‘n Save personalizes cash back promotions A mid-Atlantic grocery co-op chain is partnering with a cash back app. Natural grocer Earth Fare partners with Zooey Deschanel-founded app Earth Fare is providing shoppers mobile gamification using a promotional app from a company backed by a Hollywood actress. Pacsun releases spring collection with aid from Gen Z influencers Pacsun is timing the introduction of a new group of creative advisors to coincide with its spring/summer 2024 campaign. Amazon promotes Black-owned businesses for Black History Month Amazon is supporting Black-owned businesses during Black History Month and throughout the year with a number of initiatives. How effective are mobile offers? A new survey sheds light on the value of mobile as a channel for customer promotions and interaction. How Apple Vision Pro’s arrival affects retail Apple Vision Pro is finally here – and it may (or may not) have a significant impact on retail. First Previous 44 45 46 47 48 Next Last
