H-E-B launches self-service retail media network capabilities
A regional Southwest grocer is expanding the functionality of its retail media network for advertisers.
H-E-B is leveraging the Epsilon Retail Media solution to provide new self-service capabilities enabling brands participating in its retail media network to independently activate and manage promoted products campaigns across its website and consumer app.
“H-E-B is focused on creating a retail media platform that meets the unique needs of our Partners, brands, and customers,” said Sean Ransenberg, managing director and GM, H-E-B Retail Media. “These new self-service capabilities support our mission to make it easier for brands of all sizes to connect with local Texas communities throughout their digital shopping journey. It’s another way we’re helping our brand partners drive results while staying true to H-E-B’s tailored and local approach.”
[READ MORE: H-E-B ranks as top grocery retailer in annual Dunnhumby study]
Through this offering, H-E-B now provides 24/7 real-time reporting for its retail media network, with metrics including sales, cost per click, click-through rate, and more. Advertisers have access to campaign pacing and reporting by time period, providing deeper performance insights based on key levels of reporting.
In addition, the platform’s bulk management user interface capabilities give advertisers the ability to bulk pause, archive, and activate campaigns. Participating brands can also update products, keywords, and bidding.
“As we continue to innovate and adapt to the evolving digital landscape, we are thrilled to work with H-E-B to deliver solutions that empower advertisers and drive growth for retail brands,” said Adam Skinner, managing director, global unified retail media at Epsilon. “We are also helping H-E-B meet brands’ calls for standardization and increased access to buying options, while still customizing for their unique differentiators and ecosystems.”
H-E-B has also integrated enhanced capabilities from omnichannel advertising platform Skai to offes another access point for advertisers, providing them with solutions to plan, manage, optimize, and measure their campaigns and reach their target audiences more effectively.
San Antonio-based H-E-B, with sales of more than $46 billion, operates more than 455 stores in Texas and Mexico.
