EXCLUSIVE: Mastercard says generative AI will transform personalizationThe emergence of generative AI will be a game-changer in managing customer relationships. How unified commerce can help retailers boost revenue by 16% Every shopper interaction – from the busiest shopping moments of the year to special occasion gift giving – allows retailers to offer a personalized and rewarding experience. EXCLUSIVE: Adobe survey reveals Gen Z's marketing content preferences Almost all Gen Z consumers agree on their top format for digital marketing content. NRF 2024: Cole Haan links all channels in-store with unified commerce Lifestyle footwear brand Cole Haan is ensuring availability of merchandise for brick-and-mortar shoppers. How Taylor Swift drives fan shopping behavior A new survey indicates that Taylor Swift has substantial influence on how and why “Swifties” make purchases. Survey: Marketers fear losing audience share on social media A large number of marketers are concerned about losing access to their brand or retailer’s fans on social media. AI chatbots offer more than simple conversation As the retail industry looks toward the year ahead, many businesses are exploring how AI can help them deliver a better customer experience, and a better bottom line. How Taylor Swift impacts brick-and-mortar sales A new survey reveals that “Swifties” carry some real purchasing power. Walmart brings back incentives for new third-party sellers Once again, Walmart is providing a discount plan and pricing tool for new sellers on Walmart Marketplace. This marketing channel leads in purchasing frequency One marketing channel rules them all when it comes to how often it delivers an offer that drives a consumer purchase. First Previous 41 42 43 44 45 Next Last
